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November 2007 > Watch PR insights with Virgin Galactic President
Watch PR insights with Virgin Galactic President
Is PR about fielding questions from the press? No, says Will Whitehorn, one-time head of PR for Sir Richard Branson's Virgin empire, who is now spearheading the development of commercial space travel as head of Virgin Galactic. In this video, he discusses how PR is really about your brand's relationship with the public.
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