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December 2007 > The Body Shop's Anita Roddick: Power of the Story
Watch The Body Shop's Anita Roddick: Power of the Story
What does it take to get the word out about your company? Dame Anita Roddick, the late founder of The Body Shop, used stories to educate the public and gain awareness for the store’s line of natural cosmetics. In this video, she discusses how effective story-telling became part of Body Shop’s PR program.
This executive insight video brought to you by our partner cwerty.com. To view more and receive a GotVMail discount, click here.
By the Numbers
The number of unique visitors to Google’s advertising network in October 2007, reaching 74% of the U.S. online market.
Source: comScore Media Metrix
GotVMail News
GotVMail was named a "Rising Star" in Deloitte's 2007 National Technology Fast 500 list as one of the fastest-growing young companies in North America. Read the full press release.
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